As a Business Development Manager at the Greenhouse, I feel privileged to leverage my 14+ years of experience in digital marketing, communications, and partnerships to drive innovation and entrepreneurship. I specialise in strategic communication, business strategy development, and content creation. With my skills and knowledge, I can identify and develop market opportunities, create long-lasting partnerships, and lead impactful initiatives. Being part of such a dynamic team and contributing towards fostering startup growth and the next wave of business leaders at this hub for entrepreneurship by the Chalhoub Group inspires me to achieve more.

As a Business Development Manager at the Greenhouse, I feel privileged to leverage my 14+ years of experience in digital marketing, communications, and partnerships to drive innovation and entrepreneurship. I specialise in strategic communication, business strategy development, and content creation. With my skills and knowledge, I can identify and develop market opportunities, create long-lasting partnerships, and lead impactful initiatives. Being part of such a dynamic team and contributing towards fostering startup growth and the next wave of business leaders at this hub for entrepreneurship by the Chalhoub Group inspires me to achieve more.

My passion is to support and guide emerging entrepreneurs, sharing valuable insights and championing sustainable, socially responsible, and disruptive solutions. I am committed to advancing the innovation agenda of the Chalhoub Group, one of the largest luxury retail groups in the Middle East, by ideating and implementing startup ventures, acceleration, incubation, growth, and corporate and government innovation programs. Driven by my curiosity, collaboration, and creativity, I aim to create value and make a positive difference in the dynamic and diverse innovation ecosystem.