I am currently managing both my business with a team of 4, working with select regional brands and people and building their online and offline presence distinctly, and in parallel I am building a community around anomalous through design and awareness, I would like to reach few different cities with the hype in order to launch the e-commerce, which I have not yet for a sole reason which is I would not want to sell the brand to consumers who do not fit the image, I do it currently selectively through private online/offline pop ups where I pick and choose my clients. I would also say a physical space for IDS is in the making and that will be a whole new concept to dubai.

I would like to be part of a space that brings together a specific community, it creates an atmosphere of creativity and intimacy. Dubai can be very chaotic at times and there isn’t really spaces where you could zone out as a creative person and migrate towards a specific group of people, which is something I do experience abroad a lot and I’m excited for it to start here. Adding to the community is through conversations, brainstorming, meaningful encounters and gatherings. Perhaps hosting previews of my work, sharing my journey and really just stimulating one another’s interest and curiosity.

Curious about Mesopotamian culture and art as I am Assyrian myself, I do spend a lot of time researching about history - I also travel a lot in my free times to cities that specialize in a craft that I can use in my fashion. I’m an ex med student, biology and science would be on the top of the list for interest so a lot of research and documentaries.