I’m the regional head of McCann Content Studios, FP7 McCann’s social arm. In a nutshell, I oversee a team of 93 talented and brilliant social, content, and influencer experts across the region who manage some of the world’s biggest and fastest growing brands. If a big brand did it on social, chances are our team had something to do with it. (32% chance statically speaking if we look at the Fortune 500)

I’ve always been curious about the events, collectives, and collaborations that I see on your page. I’m always excited to meet like minded people and have discussions, debates, and heck even disagreements about Dubai’s and the region’s creative scene.

I’m passionate about photography and videography. Most of my professional career has been built around helping brands create compelling narratives through content - so I try to apply that on my own content through a personal lens. Everything I do has a touch of UAE in it. I was born and raised in Liwa for most of my life so it’s hard to shake that off - and honestly, I don’t want to.