DAY 1 — Arrival & Hangang Chimaek
Arrive in Seoul, check in, and end the evening with a casual welcome gathering over fried chicken and beer at Hangang Park in Yeouido, with the 63 Art Museum available for those arriving earlier.

DAY 2 — Traditional Seoul & Museum Visits
Spend the morning at Gyeongbokgung Palace and the guard ceremony, visit the National Folk Museum, walk through Bukchon Hanok Village and Samcheongdong, explore MMCA Seoul, and have dinner in Jongno.

DAY 3 — Contemporary Culture in Seongsu
Explore Seongsu-dong’s art cafés, concept stores, and Daelim Museum Seongsu, walk through Seoul Forest Park with a stop at Seoul Forest Gallery, and optionally end the day at Ttukseom Hangang Park.

DAY 4 — Art and Design Focus
Visit Leeum Samsung Museum of Art in Itaewon, explore galleries and design shops in Hannam-dong over lunch, and finish the evening at Dongdaemun Design Plaza with optional time at Dongdaemun History & Culture Park.

DAY 5 — Gangnam District
Spend the day in Gangnam exploring Apgujeong and Cheongdam-dong, visit KMCA or Horim Museum Sinsa, and browse the area’s luxury boutiques and galleries.

DAY 6 — Wellness & Beauty Day
Meet a herbal medicine doctor in Insadong for a wellness consultation, then head to Gangnam for skincare, hair styling, and a K-pop–style makeup session, with the option to revisit KMCA or relax at a café.

DAY 7 — Departure
Enjoy a slow morning with free time before transferring to the airport for your departure.

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