Cheb Moha is a multi-disciplinary polymath with a foundation rooted in photography and visual identity. Known for his raw, authentic approach, his work has left a distinct mark across the publishing world—gracing covers and spreads with a unique vision that captures the soul of his subjects.

His lens has been sought after by iconic brands like Louis Vuitton, Gucci, Fendi, and CP Company, while he’s directed major campaigns for Dior, Carhartt, and Nike. Through his lifestyle brand SHABAB, Moha has shaped the visual culture of a generation across the Arab region—a movement embraced by global icons such as Dua Lipa, Yasiin Bey, and Majid Jordan.

Moha’s visual language extends into editorial work, with standout covers for GQ Middle East and features in Sorbet Magazine, Vogue, and Hypebeast. Named one of Vogue Business’ 100 Innovators of the Year, he continues to expand his creative practice—moving fluidly between mediums, from product design to large-scale public installations.

In parallel with his visual work, Moha is also a dedicated record and cassette collector, an intuitive selector, and an active disco jockey, curating sonic experiences that reflect his deep connection to sound, culture, and community.

His latest project, “The Hanging Palm Tree,” exemplifies this evolution: a poetic embodiment of his identity, reimagined in the realm of public art.

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Karrouhat is the creative identity of Basil Alhadi a Dubai-based DJ, singer, and cultural curator blending Arabic pop with global sounds. Since founding Karrouhat in 2008, he’s been redefining the region’s music and fashion scenes through emotional storytelling, infectious rhythms, and a rebellious aesthetic rooted in Arab identity.Known for his genre-blending sets—mixing Arabic pop with Latin, reggae, funk, and electronic Karrouhat has performed everywhere from Paris Fashion Week to underground stages in Tokyo, London, and Istanbul. He’s collaborated with leading global brands like Gucci, Montblanc, Loewe, Burberry, Adidas, and Dior.As a performer, filmmaker, and fashion icon, Karrouhat curates culture with every move. His recent return to singing marks a deeper evolution, creating soul-stirring Arabic pop songs filled with longing, warmth, and raw honesty.From launching the iconic “No Sleeep” party series to building immersive listening sessions and curated spaces, Karrouhat continues to lead as one of the Arab world’s most distinct creative voices—merging sound, style, and story into one magnetic experience.