Masterclass with Ahmed El-Gamal

Ahmed El-Gamal

Masterclass

Masterclass with Ahmed El-Gamal

Masterclass

Masterclass with Ahmed El-Gamal

Masterclass: Who Killed Marketing? The Suspects, the Autopsy, and the Resuscitation.

Masterclass

Masterclass with Ahmed El-Gamal

Ahmed El-Gamal

Masterclass

Masterclass with Ahmed El-Gamal

Masterclass

Masterclass with Ahmed El-Gamal

Masterclass

Masterclass with Ahmed El-Gamal

Masterclass

Masterclass with Ahmed El-Gamal

Masterclass: Who Killed Marketing? The Suspects, the Autopsy, and the Resuscitation.

Ahmed El-Gamal

Masterclass with Ahmed El-Gamal

Marketing was business's most powerful function until it was misunderstood and drained the life out of it. Ahmed El-Gamal of The Modern Marketer runs the investigation: suspects, autopsy, and a twist, because the power never died but moved to a new era of owners. Come for the whodunit; leave with four moves you can use on Monday morning.

Ahmed El Gamal

Ahmed El Gamal began his career as an architect before discovering his passion for creative problem-solving and innovation, leading him into the dynamic world of marketing and communications. With over 15 years of experience, he has worked with some of the world’s most recognizable brands across FMCG, tourism, hospitality, real estate, and financial services, gaining a global, multi-industry perspective through his tenures at BBDO, Proximity, Emaar, and MetLife.

As Senior Director of Marketing at a hospitality Group in Dubai, Ahmed leads Global Resort Marketing, driving performance marketing, commercial success, and industry innovation in a highly dynamic industry.

An Executive MBA graduate from IE Business School, he was recognized on the Dean’s List and inducted into the Beta Gamma Sigma Honor Society. His entrepreneurial mindset is evident in his role as a partner at Mr. Regimen, an e-commerce startup specializing in men’s grooming, and as the author of The Modern Marketer, a weekly marketing newsletter.

Passionate about mentorship and talent development, Ahmed also serves as Alumni President & Board Chair of IE University UAE, championing collaboration, knowledge-sharing, and industry growth.

With expertise in global marketing strategy, digital transformation, and brand governance, Ahmed is a visionary leader who seamlessly blends data-driven decision-making with creative execution, shaping the future of marketing in an ever-evolving economy.

About
Masterclass
At 1833, Our masterclasses are led by industry leaders in creative and business worlds, designed to inform and inspire. Our sessions, covering topics across all spectrums of the creative industry and the business world, provide hands-on experiences and direct insights. This gives everyone the opportunity to learn from the world's best practitioners, sparking creativity and supporting career growth. Join us to connect, learn, and grow with the guidance of the industry's finest.

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Date
Sep 29, 2026 7:30 PM
Location
TBC
Artist/ speaker
Ahmed El-Gamal
Price
AED

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