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Mouna Abbassy is the visionary founder of Izil Beauty, a brand born from her deep pride in Moroccan heritage and a desire to share the transformative power of natural skincare with the world. After a successful marketing career, Mouna Abbassy identified a gap in the market for effective, chemical-free skincare. In 2012, she launched Izil Beauty, blending ancestral Moroccan beauty rituals with modern science to create natural skincare solutions.

Her journey began with a simple mission: to empower women to embrace their natural beauty and connect with themselves through time-honoured rituals. Today, izil has grown into a celebrated beauty brand with a flagship store and spa in The Dubai Mall, offering luxurious products and experiences inspired by Moroccan traditions.

Mouna’s dedication to excellence has earned her numerous accolades, including recognition from the Cartier Women’s Initiative, Vogue Middle East, Forbes, and Images Retail Middle East. With izil, she blends nature, science, and heritage, creating a brand that celebrates confidence and well-being.

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dedicated to reimagining representation in the beauty industry. As co-founder and Chief Brand Officer of the Tik-Tok viral, award-winning homegrown makeup brand CTZN Cosmetics, Aleena's forward-thinking approach has paved an entirely new destination within the beauty sector that previously never existed. CTZN Cosmetics is the first brand championing the intersection of Beauty meets Culture. As seen on Forbes, CTZN reinvented the popular Get Ready with Me format by creating Culture-Torial™️, Get Ready with Me while I teach you about my culture! For the first time, you can learn about culture through a makeup brand's platform - taking inclusivity and diversity to a deeper level beyond shade range and campaign casting. CTZN Cosmetics’ founders identify as pigment perfectionists creating One-Swipe Wonders that show up beautifully on all complexions. A global CTZN at her core, Aleena was born in Los Angeles, raised in the Middle East, and is ethnically South Asian. Aleena is a graduate from the University of Southern California and holds a Bachelors Degree in Business.

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